The business of Moringa lends itself to innovative approaches in production, pricing and supply / demand optimization. At all these levels, innovative, and yet proven, models and concepts are stirred into the mix.g. HIV).
The business of Moringa
Kilifi Moringa Estates (KME) production model is a hybrid of small-holding rural farmers – an out-grower community – backed by the strength of a plantation-scale Estate and processing facility. The two modes secure each other: the out-growers guarantee early and continuous seed production, while the Estate guarantees purchasing, processing, quality and through it’s integrated marketing, market-access.
Pricing: matching production models
The hybrid production model above is designed to supply two core demand profiles:
1. Estate production: targeting bulk-volume discount buyers,
2. Out-grower production: supported by small-volume retail buyers
Value add: creating more value
In addition to the raw oil, KME is also development of value-added finished cosmetic products which contain and support an ”eco-system” of related ingredient products: coconut oil, floral essences, (Moringa) leaf extracts, and much else.
Marketing: messaging community support
Retail purchasers are invited to select various donation items which their purchase triggers (mosquito-nets, school materials, sport goods) directly to local recipients; which are delivered to community groups (pre-/post-natal women, HIV groups, schools, clinics, etc.).
Fulfillment: small-quantity packaging
Innovative packaging concepts using local organic materials (coconut shells/wood, beach-wood) drive local village-level, SME, and community-based craft industries. Packaging, in particular, is a key differentiator of Kilifi Moringa‘s (retail) product-line.